About Shannon

Strategic and results-driven professional with 4+ years of experience in e-commerce & retail merchandising, editorial and content management, and data analysis. Adept at maintaining tight timelines and project schedules, assortment strategy, trend analysis, and KPI data interpretation. Proven ability to collaborate cross-functionally with internal and external teams to optimize performances, drive sales and align merchandising with market trends. As a quick learner who knows how to take initiative, I am eager to enhance my skills and grow in my career.

Beyond my career, I enjoy the simple pleasures in life. A good cup of coffee is one of my favorite joys, particularly a fresh cappuccino. I have an orange cat named Louie who can be a bit wild at times but he is the best cuddler. My favorite ways to stay active are through yoga, hiking, and swimming. I also have a love of travel and am looking to expand my travel opportunities in the future. Florence, Italy has been one of my favorite cities to visit thus far.

I am an avid reader and organizer of my book club. I curate monthly reading selections and lead discussions on book themes, publishing trends, book marketing strategies, and reader preferences.

I also have a very entrepreneurial spirit and have started a few side gigs over the years. My most recent venture was a vintage shop I ran through Instagram. I hosted a pop-up event at the Sea Port in Manhattan where I made over $1000 in sales.

Experience

Visual Lead

Company: Alo Yoga

July 2024 - Present

Directed in-store visual merchandising based on KPI analysis, sales performance objectives, consumer engagement, seasonal & core product assortments while maintaining brand aligned visual standards and global consistency.

Highlight: Received the Gold Medal for Alo’s Company Wide Visual Merchandising Olympics

Senior Digital Stylist

Company: Stylitics, Inc.

June 2021 - July 2024

Drove merchandising strategies and curated product assortments for various global retail clients to enhance customer user experiences and optimize conversion. Collaborated with cross-functional teams, internally and externally, to support the implementation of visually compelling online experiences while maintaining brand standards, ensuring timely product launches, and effective category execution.

Highlight: Promoted to Senior Digital Stylist (2023), responsible for training & overseeing a team of stylists within each of my retail clients while managing all visual and merchandising strategies.

Luxury Showroom & Marketing Intern

Company: OST Apparel

May 2019 - August 2019

Maintained luxury showroom, organized product samples, created all digital assets using Adobe Photoshop for marketing campaigns, updated e-commerce inventory, attended trade shows, supported vendor & wholesale communications and calendars, conducted competitor analysis, created mood boards and gathered fabric swatches for seasonal campaigns, and analyzed sales using Excel and reported findings to management.

Highlight: attending Premiere Vision, Coterie, and SpinExpo in Manhattan.

Education

Auburn University, B.S. in Apparel Merchandising, Design and Production Management, Summa Cum Laude (May 2021)

Joseph S. Bruno Study Abroad in Ariccia, Italy | Jan 2020 – Apr 2020

Minors: Business & International Studies

Leadership

Editor-in-Chief, SWATCH Publication, Aug 2020 – May 2021

• Founded Auburn University’s first fashion and lifestyle publication, overseeing editorial strategy, content selection, and production.

• Managed a team of writers, designers, and editors to ensure high-quality content and adherence to editorial schedules.

• Conducted article submission evaluations, proofreading, and provided detailed feedback on content, style, and alignment with the magazine’s mission.

• Formatted and edited the entire magazine using Adobe Creative Cloud and performed first-round quality control before preparing print production files.

• Developed reports tracking publication performance and content engagement metrics.

• Incorporated editorial storytelling and trend forecasting to drive consumer interest and promote magazine sales.

Vice President, Apparel Merchandising and Design Association (AMDA), Aug 2020 – May 2021

• Planned, organized and led meetings and events for 200+ member organization to promote professional development and industry engagement.

Co-Director, The Fashion Event at Auburn University, Aug 2020 – May 2021

• Led a year long class at Auburn University of 20+ students to plan and execute the premier fashion showcase featuring creations by the next generation of fashion designers and merchandisers.

• Created the theme, directed photoshoots and promotional material, secured sponsorship, and hosted the event.

• Organized and managed a team of models, photographers, videographers, volunteers, and designers.

Honors & Awards

• President’s Award at Auburn University (Spring 2021)

• Auburn University Dean’s List (Every semester 2017-2021)

• Phi Kappa Phi Most Outstanding Senior Award Nominee (Spring 2021)

• NRF (National Retail Federation) Ambassador (2019) and awarded a NRF Rising Stars scholarship

• AMDA Peer Giving Award (Spring 2019)