Projects

 

Visual Merchandising

The below images are of window display projects created for a course in Visual Merchandising at Auburn University (including the conceptual image).

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Fashion Scholarship Fund (FSF) Case Study

The presentation below is of a case study project created for the 2021 Fashion Scholarship Fund competition. The aim was to select an important current issue (i.e. political, social, etc), and use an existing brand to tackle the issue with the launch of a new product line. This project included in-depth market research and an analysis of an important topic in our country. During this solo project I created everything from the brand selection, to a merchandise assortment plan, to the marketing strategies, to a profit and loss statement, and more.


 

Merchandising Plan

The presentation below is of a merchandising project created for a course at Auburn University.


 

Fashion Forecasting Project

The presentation below is of a forecasting project created for a course at Auburn University.


 

Global Sourcing Project

The presentation below is of a global sourcing project created for a course at Auburn University.